ABOUT ME
MY STORYAs a seasoned Senior Product Designer, I bring 15 years of industry experience working with top-tier organizations. My focus on design scalability, Omni-Channel Experience, and team building has allowed me to excel in my field. My passion for design research grants me a holistic view of a company, encompassing the people, products, and diverse sources.
My interest in design was initially sparked by brightly colored apparel and objects. Even when I'm not designing, I find inspiration in the ambiance and colors of the café while savoring my coffee and admiring the beautiful people and bustling life around me.
My experience
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• Working with senior leadership across the origination to drive digital transformation.
• Advocating for a user-centred design culture in various teams
• Delivering UX Strategy for various publication products and experiments
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Responsible for cross-platform UX design leadership, focusing on the overall Spuul’s user journey, from introduction and on-boarding of the service to a user’s first subscription and ongoing engagement. I focused on various aspects of Spuul’s product re-design strategy and delivery processes, based on deep user insights and business goals and mentoring other team designers.
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Defined the roadmap, roles, and responsibilities with Product and Design teams. Developed a culture of contribution to scaling. Delivered a unified set of guidelines and components library for HUD’s experience. Established a unique and distinct product identity for Exploride, hired and directed third-party firms for both marketing, videos and in-product illustrations.
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As a Senior Manager Design at CarWale, I built and led a talented team of UX Designers, Interface Designers, and Graphic Designers to rethink the Automotive industry and crafting delightful experiences that empowered users take the right action before buying their dream car.
Want more details? Check out my Résumé
I’m a global mentor, 🫱🫲 tutor, and coach to help designers to grow! but why mentoring?
Better design community
Outside of work, I'd like to use my leadership skills to improve people's lives by offering better advise. It also provides me with an intrinsic incentive to help others.
Self awareness
Mentoring is a fantastic way to extend my horizons and learn about what's going on in various domains. This will enable you to make better informed and comprehensive selections
Empowering beyond design
I'd want to combine my bachelor's degree in business with a master's degree in innovation to educate emerging designers how to solve business challenges.
How I keep myself motivated? 💪
Adaptability and a thirst for knowledge are essential leadership qualities, and I am constantly pushing myself to learn and grow as a manager, designer, and individual.
I earned a UX certification with a Management and Research Specialisation from NN/G.
MSc in Innovation from HEC Paris since I was interested in business and how it can add value to the design and innovation process.
